How to use local SEO to increase the traffic to your website

Local SEO is a constructive way to increase your phone calls and leads for your business products and services.

Google my business
Ensuring that you have a google my business listing it will make it easier for people to find you. This needs to have contact details, opening hours, appealing photos and location added to the account. This will provide better chances of listings being returned on a results page.

Enhance your meta-description
For local SEO optimisation include your location within the meta titles and description tags of your website. You would also need to add in the location to the content of the page, display your company name and address on each of the pages. These simple changes will increase your click-through rate.

Create directory listings
Create your business listings through online directories like yelp, citysearch, Foursquare etc. You need to display a business’ name, address and phone number. At the same time it would be ideal to link back to your website. Local directories influence the first pages of numerous local search results.

NAP Consistency
Ensure your listings within the online directories have consistent details, this includes your business name, address and phone number. This information will help google to understand that this is the same business.

Get backlinks
Backlinks tell search engines that you are a trustworthy site and help to boost your brand. Backlinks coming from a popular website will be viewed positively by visitors and search engines.

Get your existing customers to review you
Reviews help to boost keyword traffic because reviewers are buyers of your products therefore the language that they use is similar to that of your target audience. The higher the ratings that you have the more google will favour your site.


Not sure where to begin when it comes to local SEO marketing?  Speak to our marketing team today! Call us on 020 8731 5266 or visit here.

We are now an official certified partner

Gain new leads, lower your costs, and close more sales by harnessing the power of marketing automation. If you would like to learn more on how Infusionsoft can help with marketing automation, please get in touch.

 


Not sure where to begin when it comes to Automation or email campaigns? Or want to talk about running a campaign for your business? Speak to our marketing team today! Call us on 020 8731 5266 or visit here.

3 Last-Minute Christmas Campaign Ideas That Work

Christmas may be less than a week away, but in marketing terms, that’s a [campaign] lifetime! If you’ve not already got your Christmas marketing activities running, it’s easy to think you’ve missed the boat, but here are three sure-fire ways to put together a last-minute Christmas campaign that can lift awareness and drives sales over the festive period!

Promote an offer on Facebook

The beauty of online marketing is a campaign can be set-up and running in a matter of minutes, especially boosted posts on Facebook. Put together a special offer and post about it on your Facebook page. Then spend £20 boosting it to your followers and their friends over the Christmas period.

If your business sells gift vouchers or digital items (like tickets to concerts), promote these products as potential Secret Santa or last-minute Christmas gifts, for customers that forgot or didn’t get time to buy something physically. You’ll find a good offer on a curious or great product will do fantastically on Facebook when boosted to the right audience, so be smart with your targeting.

Send a Christmas newsletter with exclusive discount offers

This is a two-birds, one-stone situation. Design a newsletter mailer to go out to your entire mailing list on Wednesday, and offer with it an exclusive offer that is only valid for a limited time, usually ending New Year’s Day. The newsletter itself is a nice gesture, as it shows you care about your customers and suppliers, and the discount is a nice little bonus. It also means you may get some last-minute orders in before the end of the year!

Send gifts to your top customers and suppliers

One of the most overlooked offline marketing activities at Christmas is the simple gesture of rewarding the people outside your staff that help keep the lights on. Why? Because it gives your customers a small-but-meaningful reason to keep being your customers in the new year, and makes you look good, especially when a customer thanks you on Twitter and you retweet it out.

We’ve found sending a packet of luxury fudge or shortbread, or a Costa / Starbucks giftcard to be shared between an office, is the best way of gifting something worthwhile without breaking the bank or HR rules on gifts.


Not sure where to begin when it comes to Facebook Ads or email campaigns? Or want to talk about running a campaign for your business? Speak to our marketing team today! Call us on 020 8731 5266 or visit here.

Budak London Launches New Designed Website

Oneclick Media Services is proud to announce the launch of Budak London, the brand new website for the newly launched bespoke furniture brand. The website incorporates the full furniture range together with a large gallery of product images.

At the core of Budak London is a passion to create bespoke furniture that can transform a room, or a property, into something truly outstanding. It combines contemporary design and beautiful craftsmanship in both modern and traditional styles. The team’s years of expertise, promise of quality and delivery of beauty, has allowed the company to expand beyond its Turkish roots.

Its latest venture brings the company to London’s trendy Battersea, where it opens a new space for both local and international residents, interior designers and property developers.

Not sure where to begin when it comes to new website? Or want to talk about redesigning a current website? Speak to our marketing team today! Call us on 020 8731 5266 or visit here.

Facebook Ads: An Introduction

Recent stories in the news haven’t been so kind to Facebook, or more specifically, it’s advertising platform. With over 10 years of data on over 2 billion monthly users, Facebook Ads offer unrivaled customer targeting second to none. Reality is that for the most part, Facebook Ads are a safe and streamlined way for businesses big and small to reach and engage with new and existing customers, and increase their sales.

In the first of our articles on Facebook Ads, we explain the platform and its targeting options.

How do Facebook Ads work?

In a nutshell, Facebook Ads are adverts (usually a post, image or video) that appear in-front of a Facebook user. Facebook Ads are different to regular posts because Facebook is paid by advertisers for a user to see them. Said user has been selected by an advertiser (using Facebook’s exhaustive targeting options) as a potential customer, and the advertiser pays Facebook a small fee for the opportunity to appear in-front of the user.

Why use Facebook Ads?

In short: to get your business and its products and services “out there”! Through Facebook Ads, you can dramatically improve the visibility of your brand, whether it’s a huge national chain or small local business, and build a loyal following on social media that wants to hear about your latest offers.

There is tremendous value in having somebody actively choose to “follow” your company on social media – they just need to know you exist, which is how the ads work. They put your business in-front of potential customers.

What does it cost?

It depends on your budget, how many people you want to reach, and how competitive it is to reach those targeted people, as there are hundreds of other companies vying for the same attention. However, you can run Facebook Ads for just a few pounds a day, if you choose to.

Crucially, it’s actually more than just Facebook.

The Facebook Ads platform is made up of four very different channels:

  1. Facebook, the most popular social media network in the world.
  2. Instagram, the image and video sharing site.
  3. Messenger, the chat app that is also built into Facebook.
  4. Audience Network, which is a network of websites, apps and games that allow Facebook ads to appear on them.

All four channels work in sync with one another to allow you to promote your business to the same customer across all four channels at the same time – or you can just select the channel you want to be on.

Before you can show an ad, you need to target your audience.

Example of creating a specific audience, in this case, male UK film fans aged 18 to 33 that have an interest in movie buff-related things.

Targeting across all the Facebook channels is done by creating audiences, which allow you to filter Facebook’s user base to find the most relevant users for your business. Through the Ads Manager, you can target Facebook users by mix and matching:

  • Location
  • Age
  • Gender
  • Language
  • Family and relationships
  • Interests, including pages and posts users have already liked or followed
  • Behaviour, including personality traits and various affinities to topics
  • Income bracket
  • Remarketing, including users that have previously visited your website

There are many more options, so it is absolutely worth spending a few hours finding various combinations that best match your business’s customer profiles. (If you’re not sure who your ideal customer is, get your sales team involved, or give us a call!)

Now comes the fun part – the ads!

With your audience defined, you can start showing them Facebook adverts. We’ll cover these in our next Facebook Ads article, but your ads can be anything from a video of your business, to photos of products, to a links to your website. There are over 30 different types of ad formats across all four Facebook channels, each providing a different way of engaging your customers.


Not sure where to begin when it comes to Facebook Ads? Or want to talk about running a campaign for your business? Speak to our marketing team today! Call us on 020 8731 5266 or visit here.

Project: Travel Jab

Oneclick MS recently completed an exciting new project for Travel Jab, a ground-breaking new online directory of qualified travel vaccination practitioners. The objective was to design, develop, build and realise Travel Jab’s core IP, a dynamic and fully functioning website, which is essential to their entire operation!

Travel Jab exists to make finding and booking vaccinations when travelling incredibly easy. The challenge was creating an accessible and simple frontend so the user experience is as streamlined as possible, but at the same time developing a comprehensive backend that allows Travel Jab’s partners to accurately and fully showcase their various services.

Oneclick MS achieved this by putting search front and centre of the UX. As soon as you load the site, you are presented with an above-the-fold form to fill out your travel destination, date, and post code, or if you already know, the vaccinations you require. Hitting “enter” will then trawl the Travel Jab database for local practitioners. Travel Jab’s partners populate this directory themselves, through a product listings system built ground up by Oneclick MS.

To further enhance the UX, customers are then able to book appointments and pay for vaccinations there and then within the search results, which each Travel Jab partner can manage and integrate with their existing systems, allowing for real-time automated bookings and payments without the admin. The result is a smartly developed frontend that is in perfect sync with secure backend, and ready-to-scale as Travel Jab grows its database of partners.

If you’re looking for a results driven company to turn your ideas into IP, speak to Oneclick Media Services today. Call us on 020 8731 5266 or click here.

5 Ways To Use Google Analytics To Learn More About Your Customers

Google Analytics is the most popular website analytics tool in the world, with an estimated market share of 55%, and it exists for one sole purpose: to “turn insights into action.” More than just the official slogan for Google Analytics (GA), this describes exactly what GA does. It enables you to see insights into what your customers are doing on your website, and help inform your action plan to improve performance.

Yet very few webmasters ever dig into the vast amounts of features GA has to offer, and we at Oneclick Media Services often find clients are completely surprised when we show them a few neat tricks and tips. So with that in mind, we’ve put together a list of 5 incredibly useful ways you can start using Google Analytics right now to learn more about your customers and better plan the content and products you sell and promote on your website.

  1. Analyse your website’s audience

HOW: Left Hand Navigation Menu > Audience > Demographics / Interests / Geo

As a business, Google relies on smartly targeting adverts with the right audience, and through Google Analytics it shares some of this information with you. It is actually possible to see breakdowns of your website’s Google-cookied audience by demographics (age and gender), interests (including in-market / career segments) and location.

Reports like “In-Market Segments” (above, with an Organic Traffic filter) tell you what your audience does or is interested in.

In our experience, these reports are an accurate and smart way to plan the growth and development of your website and even the company as a whole around your customers. For example, if you are a company operating in say London and Birmingham, but you see very little traffic to your website comes from Birmingham, you may decide to do marketing activity in the area to improve this. The reports will then track changes in customer behaviour as a result of this activity, which is just one of thousands of potential applications for the data.

  1. See exactly how popular specific pages on your website are

HOW: Left Hand Navigation Menu > Behaviour > Site Content > All Pages

By default, this invaluable report will show you what the 10 most popular pages on your website are, including exact number of Pageviews, how long people are spending on these pages, and which pages helped contribute to the buying process of any ecommerce sales (if you have this set up). You can also see which pages cause your audience to leave your website under the % Exit column!

Through the search bar, you can type in specific URLs or keywords, and see how specific pages or categories of pages are doing with your audience. This is essential to know when planning new content to your website, as you can identify exactly what content works with your audience and what doesn’t.

If Article 1 gets 1,000 Pageviews and visitors spent 2 minutes reading it, but Article 2 only gets 100 Pageviews and visitors spending 10 seconds reading it, then you know your audience is reaching and engaging better with Article 1. You may then decide to write more articles like Article 1 or change how you approach Article 2’s topic in future.

  1. See where your best quality traffic comes from

HOW: Left Hand Navigation Menu > Acquisition > All Traffic > Channels

This report has one sole purpose – to tell you where your website traffic comes from. The most useful columns here are Sessions and Avg. Session Duration, which respectfully tells you how many site visits there were per traffic source and how long they spent on your site. The higher the number, the better, indicating where your best quality traffic comes from.

Quick tip – “Organic Search” refers to traffic that comes through search engines, and includes any SEO work you are doing to your site. Comparing this traffic source’s month-on-month figures will give you an indication if SEO is improving the visibility of your website.

  1. See if and how your traffic sources work together to convert your traffic

HOW: Left Hand Navigation Menu > Conversions > Multi-Channel Funnels > Overview / Assisted Conversions / Top Conversion Paths

One of the more recent additions to GA is Multi-Channel Funnels, which are reports that allow you to see how different traffic sources work together to hook your customers in. For example, you may have a website visitor that first clicks on your website through a Facebook link, then leaves your website. Two months later he then comes back to your website through Google Search and then converts by filling out a callback form. Multi-Channel Funnels allows you to see this customer’s buying process, and after a few weeks of data collecting, the Top Conversion Paths report will tell you what channels result in the best conversions.

Multi-channel reports help you work out exactly which channels bring you business, and which don’t, helping you better plan your marketing time and budget.
  1. Anonymously see how your website stacks up against your competitors

HOW:  Left Hand Navigation Menu > Audience > Benchmarking > Channel

Last but not least is this fun and insightful report that (if enabled, which we recommend) tells you in numbers how your website and various traffic sources benchmark against your industry’s average scores. You unfortunately don’t get to see specific competitors, but this tool gives you a good idea whether your online marketing activity is above or below average. Any figures that have a red arrow indicate you are performing below average, so invest time or budget into improving these!


Not sure where to begin? Speak to our marketing team today. Call us on 020 8731 5266 or visit here.

Facebook Shareable Content

How To Make Your Content More Shareable On Facebook

The key to great content is getting it seen – and with nearly 2 billion users, Facebook is one of the most valuable platforms for getting your content out there. However, we’ve recently seen too many articles and videos being blindly posted without Facebook shareability in mind, so have put together this easy checklist!

  1. Know what your audience wants and plan your content

Your audience and potential customers aren’t interested in content that doesn’t inform or entertain their interests. Don’t waste time creating random, spur-of-the-moment content; research the needs and wants of your target audience, research what your competitors are doing (and what they aren’t!) and plan your content accordingly – be it an article, podcast or video!

  1. Create something you’d want to read, hear or watch yourself

Imagine yourself as your audience. Would you enjoy the piece of content you’ve just created or find it useful? If your answer is no, then DO NOT SHARE IT! That means something about your content isn’t right – evaluate what the problem is, and fix it. Be prepared to scrap it. You should always be 100% happy with any content you share, because bad content reflects bad on you and your business.

  1. Have a snappy title

Whether your content is a YouTube video or an article on your company blog, it is essential you title it well. Keep your titles simple and straight to the point, with a clear description of what it’s about. Take this article’s title for example.

  1. Customise your content’s Open Graph markups

Facebook has its own set of metadata markups it calls Open Graph. When you add these to your conttent, it helps Facebook (and sister social networks Instagram, Whatsapp and Messenger) see what your content is about, like whether it’s an article, video, audio, etc., who the author is, the language the content is in, and much more. These all help to make the user experience better, so your content is properly categorised and indexed.

Most video and audio platforms like YouTube and Soundcloud will automatically set-up Open Graph for you. For websites and blogs, you can install plugins that allow you to customise the Open Graph on individual pages.

For Facebook shareability, the most important Open Graph markups to have on your content are a shortened title for your content, a brief description of the article to persuade Facebook users to click on the link, and a custom image / thumbnail that illustrates your content.

  1. Index your content within Facebook

Every time you publish new content, you should index (“scrape”) the URL within Facebook to make sure it is properly seen by the platform. If it doesn’t scrape properly, this allows you to change your Open Graph markups until it looks right.

You can do all this here: https://developers.facebook.com/tools/debug/

  1. Share out your content to your customers – and boost it to new ones!

Now that your content is ready to be shared… SHARE IT! Publish new articles, videos, images and more to your Facebook business page, and don’t be afraid to ask your page fans to share the content.

If you only have a small number of page fans, Facebook allows you to quickly boost your content to relevant audiences and expand your reach, at a reduced cost. You can reach up to 10,000 Facebook users for as little as £5, depending on your targeting, and these people not only engage with your content, they can become page fans and customers.


Need help getting started with your social media content? Speak to our marketing team. Call us on 020 8731 5266 or visit us here.

Beyond Search: 4 Other Google Products You Should Be Using For Your Business

With an 86% market share, Google is the UK’s most popular search engine, with google.co.uk acting as many users’ first port of call each and every time they go online. With that many users, it’s no wonder the word “Google” has become synonymous with “search”, and thousands of companies invest in search engine optimisation and Google AdWords to generate leads and customers for their business. However, Google is more than just a search engine, with an entire library of products that offer opportunities for any business to reach potential customers or stay competitive online.

Here are 4 Google Products you may or may not have considered using for your business, and what makes them worth investing time to set-up:

Google My Business

The most valuable Google product is first on our list. Combining Google Maps, Google+, Google Analytics and Google Reviews all into one tool, Google My Business is an online directory for local businesses to improve their presence online and provide customers with near real-time information like opening hours, busy periods, phone numbers, special offers and directions. Google My Business also has a profound effect on SEO rankings in your immediate local area.

Perhaps most usefully, businesses on Google My Business benefit from having Google actively try and collect reviews, images and feedback from customers in the real-world, when they physically visit your business and their smartphone triggers an alert. (Users that submit reviews and information about your business get rewarded with free Google products like extra Drive storage, making it a win-win for everyone!)

Google Alerts

Are you keeping an eye on your competitors or the latest developments in your industry? Because you can sure that others are keeping an eye on you! Google Alerts is an incredibly simple way to get a notification or email each and every time Google UK finds new content online about whatever you set it to look for. For example, if a competitor launches a brand new product, you can get an alert as soon as they start publicly talking about it online.

Google Customer Reviews

Separate from the similarly titled Google Reviews, Google Customer Reviews is the new customer feedback programme Google has begun rolling out in the UK. It replaces the Google Certified Shops programme, which you may have seen on various websites.

How it works: businesses with an ecommerce site add two bits of JavaScript code onto their website. Customers that complete a purchase on the website are then automatically asked by Google to leave a review of their purchasing experience (in return for free Google products or buyer protection).

Google Customer Reviews also scour the internet for independent 3rd party reviews of your business, and combines these with its own reviews. When your business receives over 150 positive reviews, it then receives a 4 to 5 star rating next to it whenever it’s mentioned on any Google product (including Gmail and YouTube).

Google News

Last but by no means least is Google News. You may already use this to get news updates or read articles about topics of interest. However, if your business has an active blog with strong content on it, it can also be used to help build the profile and awareness of your business. Make sure your blog is correctly marked up and submitted with the appropriate Google tags and keywords, and Google will index it within Google News. That means hot topic articles hosted on your site will be able to reach thousands (potentially millions) of eyeballs, bringing traffic to your website and business.

And if your website doesn’t have a blog, you can still benefit from Google News as it indexes press releases submitted through authorised publishers like PR Newsire or Accesswire. Write a press release about your latest product, awards, success stories or announcement, and include your company email and telephone information. This improves your companies visibility and can also generate leads if the press release lands in-front of the right person!


Not sure how to best use Google for your business? Speak to our marketing team. Call us on 020 8731 5266 or visit us here.

Why Websites Matters More Than Ever For Independent Hotels

With the rise of social media, online review sites and price comparison sites, it’s easy to think the role of an official website for a hotel has been somewhat diminished. After all, customers can readily access up to date information about a hotel from a Facebook page, they can see whether the hotel is any good or not from TripAdvisor reviews, and they can make a booking through Trivago. However, having a strong and well-designed official website still makes the biggest difference to any independent hotel’s online R.O.I., as we explain why:

Customers always seek out a website, and first impressions count.

It doesn’t matter whether a hotel has thousands of glowing 5/5 reviews or a special sale, new customers will almost always seek out the official website of a hotel they’re interested in, to try and verify its legitimacy before making a booking.

Your website is essentially your virtual shopfront. When a hotel doesn’t have an official website, or the website it does have isn’t up to scratch, it triggers a red flag and doubts over the quality of service they may receive at the hotel. For independent hotels that aren’t part of a recognisable chain (e.g. Hilton or Premier Inn), it’s vital to present your hotel in the best possible light to alleviate any concerns guests will receive a subpar service.

You have completely control over how you present your hotel.

Third-party websites follow strict layouts and forms, meaning you’re often restricted by what you can say and how you present your hotel to any potential guests. When it comes to your own website, the sky’s the limit. You can design a website that perfectly encapsulates the atmosphere of your hotel and highlights what makes your hotel great through interactive graphics and video.

One of our most recent hotel websites was for The Olde Bell, in Hurley, Berkshire, who approached us wanting a website that emphasised the countryside feel of their inn-like hotel and wedding venue. They wanted a charming site that was easy to navigate, and felt like an extension of the village aesthetic of the hotel.

We built the site with their ideal customers in mind – people looking to escape from the hustle and bustle of the city, to somewhere with rural character. The homepage features an interactive video, emphasising the various features of the hotel and venue, and individual pages are clean with tidily laid out information and clear call-to-actions to book a room on every page. The website feels like a natural extension of the guest experience at the hotel, in a way that no third-party website or social channel could.

It is essential for Google.

Google has taken a firm stance against spammy affiliate websites and almost always prefers to lead its users to the official websites of hotels users search for. That is why Facebook or TripAdvisor pages seldom rank higher on a Google versus an official website. But if you don’t have a website that follows best practices, Google will favour affiliates over you, and that means you don’t have much control over potential guests’ first impressions.

One big change to modern web design is the introduction of rich snippets, which are bits of code placed on your website to help Google and other platforms better understand the content of your website. These snippets are how Google can highlight information about your hotel and its features in its search results, including room prices. Google is looking for these snippets on your website, and if you don’t have them, it means missed opportunities.

Finally, having your own website means you can build dedicated landing pages about specific services or events you can accommodate for at your hotel. These pages then index within Google and improve your online presence, as Google tries to serve its users the most relevant pages.

the olde bell google

A combination of rich snippets and landing pages means The Olde Bell controls the images and information presented to Google users, including hotel details, amenities information and room prices.

Having your own booking system leads to better margins.

Having your own booking system means you can convert website visitors into guests without needing to lead them away to third-party booking systems and paying referral fees or commission. This can make a substantial difference to any hotel’s bottom line, and justify the initial expense of building a new website.

parks-hotel-booking

The Park Hotel Teddington’s official website features a comprehensive booking system that offers customers the ability to full customise their stay at the hotel, at the lowest prices, making it the top way customers book their stay.

If you’re interested in building a new website for your hotel, get in touch here. Oneclick Media Services recently completed work on The Olde Bell and The Park Hotel Teddington, both independent hotels that have seen tremendous results through our tailored approach to web design.