Do you know that in the UK, small businesses account for as much as 99.3 percent of all the businesses in the private sector? Getting your business to have a formidable brand and appearance online among several others, can be quite a task. However, following some simple SEO guidelines and Google map strategies can set your business up for more potential customers to notice you.
In this post, we’ve covered the best strategies you can adopt for your business to gain better visibility; we’ve also covered the surest Google Map strategies for more reach to your potential customers.
This might be just what you need to boost your next marketing campaign!
5 Small Business SEO Tips to Drive in More Customers
The purpose of SEO is to boost the appearance of your business on the internet, and this can be done organically and inorganically.
Organic SEO simply means getting your website to obey the several rules that Google (or any other search Engine) has in order for your website to rank through Search Engine Result Pages whenever a query word peculiar to your business is searched.
Inorganic SEO involves you paying the Search Engines for ads about your business, such that, if there’s a query on these search engines and the word searched is peculiar to your business, Google (or any other search engine) brings up your business first in the result page.
Both approaches are good, however, it’s wrong to just focus on one. Doing both is the best approach to grow your small business online. I’ve covered the best tips on small business SEO, both organics & inorganic. Here you go:
For running a successful small business SEO, it starts with having a content on your website. That is to say that the landing page your potential customers would be referred to must be top-notch in convincing them to try out your goods and services. You could also run a blog section on your website to give value to your potential customers, this will make them trust you more.
On-page and Off-page Optimisation
This is simply where you follow the SEO rules to rank your small business organically. It ranges from researching keywords, using meta titles and descriptions, alt tags for images, linking to other authoritative websites, backlinking from authoritative websites, sharing on social media and many more rules.
Google My Business page
Set up your business page on Google to promote your visibility when there’s a search in your locality. Ensure you enter all the necessary details about your business, it is a very important tip for locally ranking your small business.
Separate a little budget to run advert campaigns for keywords peculiar to your small business. This process surely works to get in new customers, but it comes at a cost, and could be costlier if it’s a highly competitive keyword.
Social Media Marketing
Getting people to interact with your business on social media is one sure way of improving your small business SEO. Have an active Facebook, Twitter, Instagram and other social media pages, engage your users regularly and encourage them to share.
3 Tips for Local Google Map Ranking to Improve Your Visibility
Google Map Marketing is all about having a good visibility online for your small business whenever there’s a search – on the kind of service or product you offer – around your locality.
These tips would help your local Google map rankings.
A Precise Address
Having a precise address in the most primary step as it will help Google to easily locate your business address and suggest it.
Optimization of your Business Introduction
When a potential customer lands on your business page, are they convinced you have what it takes to satisfy them? That is what the business introduction is about, a convincing and engaging note about your business.
Google Business Reviews
Lastly, in order to have local Google map ranking, you need to get people to write excellent reviews about your business on your Google business page. What others have to say has a way to convince your next customers.
There you go, follow these tips and boost your business visibility on the internet. You can also check out our other blogs, we have a lot of info to boost your business.