Christmas may be less than a week away, but in marketing terms, that’s a [campaign] lifetime! If you’ve not already got your Christmas marketing activities running, it’s easy to think you’ve missed the boat, but here are three sure-fire ways to put together a last-minute Christmas campaign that can lift awareness and drives sales over the festive period!
Promote an offer on Facebook
The beauty of online marketing is a campaign can be set-up and running in a matter of minutes, especially boosted posts on Facebook. Put together a special offer and post about it on your Facebook page. Then spend £20 boosting it to your followers and their friends over the Christmas period.
If your business sells gift vouchers or digital items (like tickets to concerts), promote these products as potential Secret Santa or last-minute Christmas gifts, for customers that forgot or didn’t get time to buy something physically. You’ll find a good offer on a curious or great product will do fantastically on Facebook when boosted to the right audience, so be smart with your targeting.
Send a Christmas newsletter with exclusive discount offers
This is a two-birds, one-stone situation. Design a newsletter mailer to go out to your entire mailing list on Wednesday, and offer with it an exclusive offer that is only valid for a limited time, usually ending New Year’s Day. The newsletter itself is a nice gesture, as it shows you care about your customers and suppliers, and the discount is a nice little bonus. It also means you may get some last-minute orders in before the end of the year!
Send gifts to your top customers and suppliers
One of the most overlooked offline marketing activities at Christmas is the simple gesture of rewarding the people outside your staff that help keep the lights on. Why? Because it gives your customers a small-but-meaningful reason to keep being your customers in the new year, and makes you look good, especially when a customer thanks you on Twitter and you retweet it out.
We’ve found sending a packet of luxury fudge or shortbread, or a Costa / Starbucks giftcard to be shared between an office, is the best way of gifting something worthwhile without breaking the bank or HR rules on gifts.
Not sure where to begin when it comes to Facebook Ads or email campaigns? Or want to talk about running a campaign for your business? Speak to our marketing team today! Call us on 020 8731 5266 or visit here.