Boost Your Visibility: How to Add a Post to Your Google Business Profile in 2024

Jan 1, 2024 | Digital Marketing, Google Business Profile

In today’s digital landscape, claiming your Google Business Profile (GBP) is essential. But simply claiming it isn’t enough. Engaging with your audience through captivating posts is what takes your local business to the next level.

Adding posts to your GBP is a fantastic way to:

  • Announce exciting news and promotions: Showcase your latest menu items, flash sales, or upcoming events.
  • Connect with your community: Share behind-the-scenes glimpses, customer testimonials, or local partnerships.
  • Drive engagement and website traffic: Encourage online bookings, product views, or direct messages.
  • Improve search engine ranking: Fresh content on your GBP signals relevance and boosts visibility in local searches.

So, how do you unleash the power of posts on your GBP? Here’s a step-by-step guide:

1. Choose Your Platform:

You can create posts from three convenient locations:

  • Google Search: Log in to your Google account, find your GBP, and click “Create post” under the “Updates” tab.
  • Google Maps: Open the app, locate your profile, tap “Promote,” and choose “Create post.”
  • Google Business Profile Manager: Go to the Manager dashboard, select your business, and navigate to “Posts.”

2. Pick Your Post Type:

GBP offers different post formats to cater to your specific needs:

  • What’s New: Perfect for general announcements, news, and updates.
  • Offer: Highlight enticing promotions and discounts. Include start and end dates, a call to action, and (optionally) a coupon code.
  • Event: Promote upcoming workshops, webinars, or in-store events. Add dates, times, and a compelling description.
  • Product: Showcase your latest offerings with captivating visuals and key features.
  • Video: Captivate your audience with short, engaging video clips.

3. Craft Your Content:

Remember, quality matters! Here are some tips for impactful posts:

  • Keep it concise and clear: Aim for around 100-150 words.
  • Use strong visuals: High-quality photos and videos grab attention and tell a story.
  • Add a call to action: Tell viewers what you want them to do next, whether it’s visiting your website, calling you, or booking an appointment.
  • Optimise for mobile: Most GBP views happen on smartphones, so ensure your content is easily readable on smaller screens.
  • Include relevant keywords: Research local search terms and weave them naturally into your text.

4. Schedule and Publish:

Choose the perfect timing for your post. Consider local peak search times, your business hours, and potential event conflicts. GBP allows scheduling posts in advance, ensuring your content reaches your audience at the optimal moment.

5. Track and Analyse:

GBP provides valuable insights into your post performance. Track views, clicks, engagements, and other metrics to understand what resonates with your audience and refine your future posts.

Learn more about how we can help with optimising your Google Business Profile

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