Do Opening Times Impact Your Google Business Profile (GBP) Showing?

Jan 3, 2024 | Digital Marketing, Google Business Profile, Web Design

In the realm of local SEO, claiming and optimising your Google Business Profile (GBP) is a non-negotiable step. But beyond the basics, a crucial question arises: do your opening times actually affect your GBP showing in search results? The answer, like a well-brewed cup of coffee, is both simple and nuanced.

The Short Answer: Yes, your opening times can influence your GBP visibility. Google prioritises relevant and accessible businesses, and accurate opening hours are a key part of that equation.

The Long Answer: It’s more of a synergy than a direct cause-and-effect. Here’s how opening times play a role:

1. User Relevance:

Imagine searching for a late-night coffee shop at 2 AM. Google would prioritise businesses open at that time, increasing their chances of appearing in your search results. Conversely, a closed bakery wouldn’t rank as highly at that hour.

2. User Experience:

If a potential customer finds your GBP with incorrect opening times, they’ll encounter disappointment and frustration. This negative experience can hurt your online reputation and lead to lost business.

3. Local Search Signals:

Google constantly analyses user behaviour and search patterns. If users consistently find closed businesses through your GBP, it sends negative signals to the algorithm, potentially impacting your local ranking.

4. Accuracy is Key:

Maintaining accurate opening times is crucial for building trust and reliability with potential customers. Consistency between your GBP, website, and actual store hours is essential.

Example: A confused customer standing in front of a closed business with inaccurate opening times listed online.

Optimising for Visibility:

So, how can you leverage opening times for better GBP visibility? Here are some tips:
Keep your GBP hours updated: Reflect any changes in your schedule promptly, including temporary closures or holiday adjustments.
Utilise special hours: Highlight special opening hours for holidays, events, or deliveries.
Consider extended hours: If you offer extended hours compared to competitors, showcase them proudly in your GBP.
Respond to user queries: If users ask about opening times in reviews or messages, respond promptly and accurately.

Beyond Opening Times:

Remember, opening times are just one piece of the local SEO puzzle. To truly boost your GBP visibility, consider these additional factors:
Complete GBP profile: Fill in all sections with detailed information, including photos, services offered, and contact details.
Positive reviews: Encourage satisfied customers to leave positive reviews, building trust and social proof.
Engage with your audience: Respond to reviews, answer questions, and post updates to keep your GBP active and engaging.
High-quality content: Optimise your GBP descriptions and posts with relevant keywords and valuable information.
Local citations: Build backlinks from local directories and websites to increase your local authority.

A well-optimised GBP profile with complete information, positive reviews, and engaging posts.

While opening times alone won’t magically propel your GBP to the top of search results, maintaining accurate and up-to-date hours is a crucial step in the right direction. By combining this with a comprehensive local SEO strategy, you can unlock the full potential of your GBP and attract a steady stream of customers through your doors.
So, remember, keep your hours current, optimise your profile, and watch your local business thrive in the ever-evolving digital landscape. Now, go forth and conquer the local SEO jungle!

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