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How to Optimise for Voice Search – SEO Strategies
Voice search is no longer an unachievable dream. Its popularity can be largely attributed to the convenience and ease of usage it comes with. Today, a user can just easily speak into their device and have it perform tasks, instead of typing. Apart from convenience, voice queries also give faster results, which means that customers will not only enjoy increased convenience in using it, but they also get faster results.
Since the adaptation of the voice search technology in phones and other mobile devices, it has gained better acceptability. For this reason, developers are researching better strategies to apply to make their websites better ranked on voice searches. By extension, both them and their customers stand to gain from this effort.
In this article, we will be learning some proven strategies that can be used for the optimisation of a website for voice search, but before we go on to outline the strategies, let’s take a brief look at what exactly voice search is.
What is Voice Search?
Voice search is feature-built into computers and mobile devices to allow users make searches by giving commands with the help of sound. With the feature, you can get instant results of your search by using your voice.
If you’re familiar with the use of Google, you’ll notice a mic in the search bar. The mic represents the voice search feature, and any time you speak while holding the mic, you’ll get results that correspond with what you say.
The results from voice search generally depends on a lot of factors and a proper understanding of these factors will help anybody develop SEO strategies that can be used to optimise voice search.
Outlined below are some of the most effective strategies:
Get Mobile Friendly
With the revolution of voice searches and its adaptation in mobile devices, there’s now a bigger chance that most voice searches will happen on mobile devices, so you have to keep this in mind while building your website and always ensure that they are compatible and friendly to mobile devices. Experts mostly recommend that you create a design that’s responsive.
Luckily, there are a lot of software that you can use to test how friendly your website is. Research and adopt ways that you can use to make your site mobile friendly; that way, users will not only get your site popped up on their searches, but they will also have fun reading whatever it is that is on your site.
Create Blog Posts That Answers Questions From Your Customers
By researching and knowing the popular questions asked by the people in your target market, you will already have an insight into the possible keywords they will use for their searches.
The point is to listen and note the phrases that are often used by the people in your target audience. Once you have the common phrases and questions, you can use keywords from them to create contents, so that when they ask questions, your content pops up on Google results.
Google My Business
This is one of the most effective strategies anyone can use to get better ranking on voice search.
The goal is to help Google to more easily identify your business through the help of Google “My Business Listing.”
With this strategy, your website will have a conversational tone understandable by Google, and that way, your business gets increased chances of making results of voice searches with related keywords.
Make sure that you choose the right category for your business website and share relevant information in the footer area. Also remember to ensure that the updated information is correct and up to date.
With these tips, you should be on your way to achieving voice search optimisation. Good luck!