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How to use local SEO to increase the traffic to your website
Local SEO is a constructive way to increase your phone calls and leads for your business products and services.
Google my business
Ensuring that you have a google my business listing it will make it easier for people to find you. This needs to have contact details, opening hours, appealing photos and location added to the account. This will provide better chances of listings being returned on a results page.
Enhance your meta-description
For local SEO optimisation include your location within the meta titles and description tags of your website. You would also need to add in the location to the content of the page, display your company name and address on each of the pages. These simple changes will increase your click-through rate.
Create directory listings
Create your business listings through online directories like yelp, citysearch, Foursquare etc. You need to display a business’ name, address and phone number. At the same time it would be ideal to link back to your website. Local directories influence the first pages of numerous local search results.
Ensure your listings within the online directories have consistent details, this includes your business name, address and phone number. This information will help google to understand that this is the same business.
Backlinks tell search engines that you are a trustworthy site and help to boost your brand. Backlinks coming from a popular website will be viewed positively by visitors and search engines.
Get your existing customers to review you
Reviews help to boost keyword traffic because reviewers are buyers of your products therefore the language that they use is similar to that of your target audience. The higher the ratings that you have the more google will favour your site.