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Mobile First Indexing and Why It is Important to Local Businesses


Recent debates have tilted towards the meaning, nature, and advantage of the mobile-first indexing; an initiative of Google. Driven by the continuous desire to satisfy their customers, Google developed the mobile first indexing that is more user-friendly. This development was necessitated by the survey of the market and the result showing an outrageous number of searches done from mobile phones as against those done from desktops. With an undertone of the utilitarian principle of “the greatest good for the greatest number,” Google pursued its goal of delivering a comprehensive and efficient browsing experience for the more substantial proportion of its users.

This article shall consider some of the most persistently pressing questions of website owners in regards to Mobile First Indexing and its usefulness to businesses, especially small businesses.

What is Mobile First Indexing?

The expression “mobile first indexing” might sound ambiguous and complex when one first hears it. However, just as the name implies, Mobile First Indexing means that the mobile versions of websites receive priorities during indexing.

For every Google or any other search engine that consumers visit, the mobile websites related to their searches pop up first before the desktop versions. This sounds interesting and holds a lot of advantages for local businesses!  But in no way does it imply that the desktop versions of websites will be completely obliterated since it is not “mobile-only” indexing. The desktop versions will only be called up during searches when there is no corresponding mobile version to the index.

How Does Mobile First Indexing work?

The Mobile First Indexing is no big news to local business owners as they have been hinted of its advent by Google.  This was in a bid to get their sites optimised for the mobile experience. To get your website listed in the index and your business seen on Google, it first has to be mobile-friendly. However, if you do not have a mobile version of your website, Google will automatically crawl and index your desktop website.

What are the Importance of Mobile First Indexing to Local Businesses?

The world as we have it today has gone mobile (with 97% of consumers looking for businesses online), it is only right to match up to its pace. Businesses that must thrive in a dynamic world such as this, characterised by changes must be open to change and flexible. Among the advantages of Mobile First Indexing to Local Businesses include:

  • It impacts positively on the rankings of websites and businesses.
  • It increases the numbers of visitors to one’s website since your website can be easily accessible to more people using mobile gadgets.
  • The Mobile First Indexing also implies that your business or website appears in searches made from desktop sites as well. Hence, reaching a broader community interested in your services.
  • The mobile versions of your business website will be considered the primary version of your site and treated with utmost priority by the Google team.
  • Mobile pages/versions offer unbeatable speed and load time making its top choice for users.
  • The Mobile First Indexing does not necessarily alter the existing content of your desktop sites as long as it’s a responsive site. You have nothing to worry with regards to your clients and content.

What are the Importance of Mobile First Indexing to Local Businesses?

Even though the advantages far outweigh its demerits, it is expedient to highlight some of the hitches likely to be experienced.

  • In the transition from a desktop version to a mobile version, it is advisable to have a responsive design that will enable access to all contents available on the desktop site, as it translates to extra cost for business owners who will need to redesign.
  • The problem of achieving a good site speed on mobile phones.

So there you have it, all you need to know about first indexing and its usefulness to Local Businesses.


Not sure where to begin when it comes to local SEO marketing?  Speak to our marketing team today! Call us on 020 8731 5266 or visit here.

Mobile Indexing website

Mobile First Indexing and Why It is Important to Local Businesses

Recent debates have tilted towards the meaning, nature, and advantage of the mobile-first indexing; an initiative of Google. Driven by the continuous desire to satisfy their customers, Google developed the mobile first indexing that is more user-friendly. This development was necessitated by the survey of the market and the result showing an outrageous number of searches done from mobile phones as against those done from desktops. With an undertone of the utilitarian principle of “the greatest good for the greatest number,” Google pursued its goal of delivering a comprehensive and efficient browsing experience for the more substantial proportion of its users.

This article shall consider some of the most persistently pressing questions of website owners in regards to Mobile First Indexing and its usefulness to businesses, especially small businesses.

What is Mobile First Indexing?

The expression “mobile first indexing” might sound ambiguous and complex when one first hears it. However, just as the name implies, Mobile First Indexing means that the mobile versions of websites receive priorities during indexing.

For every Google or any other search engine that consumers visit, the mobile websites related to their searches pop up first before the desktop versions. This sounds interesting and holds a lot of advantages for local businesses!  But in no way does it imply that the desktop versions of websites will be completely obliterated since it is not “mobile-only” indexing. The desktop versions will only be called up during searches when there is no corresponding mobile version to the index.

How Does Mobile First Indexing work?

The Mobile First Indexing is no big news to local business owners as they have been hinted of its advent by Google.  This was in a bid to get their sites optimised for the mobile experience. To get your website listed in the index and your business seen on Google, it first has to be mobile-friendly. However, if you do not have a mobile version of your website, Google will automatically crawl and index your desktop website.

What are the Importance of Mobile First Indexing to Local Businesses?

The world as we have it today has gone mobile (with 97% of consumers looking for businesses online), it is only right to match up to its pace. Businesses that must thrive in a dynamic world such as this, characterised by changes must be open to change and flexible. Among the advantages of Mobile First Indexing to Local Businesses include:

  • It impacts positively on the rankings of websites and businesses.
  • It increases the numbers of visitors to one’s website since your website can be easily accessible to more people using mobile gadgets.
  • The Mobile First Indexing also implies that your business or website appears in searches made from desktop sites as well. Hence, reaching a broader community interested in your services.
  • The mobile versions of your business website will be considered the primary version of your site and treated with utmost priority by the Google team.
  • Mobile pages/versions offer unbeatable speed and load time making its top choice for users.
  • The Mobile First Indexing does not necessarily alter the existing content of your desktop sites as long as it’s a responsive site. You have nothing to worry with regards to your clients and content.

What are the Importance of Mobile First Indexing to Local Businesses?

Even though the advantages far outweigh its demerits, it is expedient to highlight some of the hitches likely to be experienced.

  • In the transition from a desktop version to a mobile version, it is advisable to have a responsive design that will enable access to all contents available on the desktop site, as it translates to extra cost for business owners who will need to redesign.
  • The problem of achieving a good site speed on mobile phones.

So there you have it, all you need to know about first indexing and its usefulness to Local Businesses.


Not sure where to begin when it comes to local SEO marketing?  Speak to our marketing team today! Call us on 020 8731 5266 or visit here.