Taking Control: Google Business Profile Now Lets You Manage Your Social Media Links

Jan 24, 2024 | Google Business Profile

Rejoice, local businesses! Google has finally heard your pleas and granted you the power to control your social media links on your Google Business Profile. No more cringing at outdated accounts or irrelevant pages popping up under your profile.

Why is this a game-changer?

Previously, Google automatically populated your Business Profile with social media links based on its own algorithms. While this could be helpful, it often led to frustrating inaccuracies and a lack of control. Now, you can curate your online presence, ensuring potential customers land on the exact social media accounts you want them to see.

Unleashing the Power of Control:

Here’s how to take advantage of this new feature:
Log in to your Google Business Profile.
Click on “Edit profile.”
Scroll down to the “Contact” section.
Click on “To edit, click Social profiles.”
Choose the social media platform you want to manage.
Paste the correct link to your desired profile.
Click “Save.”

This allows you to showcase your presence on various channels and cater to a wider audience.

Pro Tip: Ensure your social media profiles are up-to-date and engaging to truly maximise the impact of these links.

The Takeaway:

Google Business Profile’s new social media link management feature is a game-changer for local businesses. By taking control of your online presence, you can attract more customers, build stronger relationships, and ultimately boost your success. So, log in, update your links, and watch your online reach soar!

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