Unleash the Power of SEO: Can You Use Keywords in Google Posts?

Jan 1, 2024 | Digital Marketing, Google Business Profile

Absolutely! In fact, using relevant keywords in your Google Posts is a golden opportunity to boost your local business’s visibility and attract more customers.
Imagine your Google Business Profile (GBP) as a prime piece of real estate on the digital map. Optimising it with targeted keywords is like putting up a dazzling neon sign, guiding curious searchers right to your doorstep. But before we dive into keyword magic, let’s dispel a common myth:

Myth: Google Posts are just social media updates, so SEO doesn’t matter.

Fact: Google takes GBP Posts seriously! Fresh, keyword-rich content signals relevance and boosts your local search ranking. Think of it as your own mini-website within Google, packed with enticing information for potential customers.

Now, let’s explore how to sprinkle those SEO-friendly keywords into your posts like delicious digital breadcrumbs:

1. Keyword Research:

  • Think local: What terms would people near you search for to find businesses like yours? Tools like Google Keyword Planner and Moz can help you discover relevant local keywords.
  • Go beyond the obvious: Don’t just stuff your post with the same old keywords everyone else is using. Get creative and think about long-tail keywords, like “best vegan pizza near [your neighborhood]” or “[your service] for a birthday party.”
  • Listen to your audience: Pay attention to the questions you get from customers and incorporate those into your keyword mix.

2. Weaving the Magic:

  • Naturally sprinkle keywords throughout your post: Don’t force them in; it should read naturally and engagingly.
  • Start strong: Include your main keyword in the title and early part of the post to grab attention.
  • Meta matters: Optimise your post’s meta description with relevant keywords to entice clicks in search results.
  • Don’t forget the visuals: Optimise image filenames and alt text with relevant keywords for image search visibility.

3. Beyond the Basics:

  • Link love: Include links to your website or relevant landing pages within your post to further boost SEO.
  • Call to action: Don’t leave your audience hanging! Tell them what you want them to do next, whether it’s calling you, visiting your website, or booking an appointment.
  • Track and analyse: GBP provides valuable insights into your post performance. Track views, clicks, engagements, and other metrics to understand what resonates with your audience and refine your future posts.
  • Remember: SEO is a marathon, not a sprint. Consistency is key! By regularly publishing fresh, keyword-rich content, you’ll build a strong SEO foundation for your GBP and attract a steady stream of curious customers.
    Bonus Tip: Consider using Google’s “Posts insights” feature to see which keywords are driving the most engagement for your posts. This can help you refine your strategy and focus on the keywords that are most effective for you.

    Visuals for SEO Power:

    • Eye-catching images: Include high-quality, relevant images in your posts to break up the text and grab attention. Think about showcasing your products, services, or team in action.
    • Video is king: Short, engaging videos can be incredibly effective in capturing attention and boosting engagement. Share behind-the-scenes glimpses, customer testimonials, or product demos.
    • Local flair: Use images and videos that reflect your local community and connect with potential customers on a personal level.

    By incorporating these SEO best practices and utilising compelling visuals, you can transform your Google Posts into powerful magnets for attracting new customers and driving local business success. So, unleash your inner SEO wizard and start crafting keyword-rich content that will put your GBP on the map!

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