Creating a beautiful, functional website isn’t always enough to attract visitors and acquire traffic. Without a proper and strategic marketing plan in place, your perfectly designed website may be deemed useless and non-converting, no matter how awesome it looks like.
If generating traffic is one of your biggest concerns in your website or blog, here are 5 simple but effective ways on how you can get people to visit your site and keep them coming back.
1. Publish unique, relevant, and useful content.
There are already hundreds of millions of published content online. If you want your website to stand out and attract good traffic, make sure to create content pieces that are not only unique, but are also informative and useful to your target market. By creating relevant content regularly, you can expect visitors to go to your website organically, even without any marketing push.
2. Optimise your website using the right keywords.
Search engine optimisation or SEO is an integral part of any successful marketing strategy, especially if your primary objective is to rank on top of search results and acquire significant amount of traffic. Therefore, make sure you are targeting the right keywords on your website and creating content focused around these keywords.
3. Promote your content.
Aside from creating optimised content, make sure that you also actively promote your content on various online channels to help increase traffic. This includes sharing your newly written blogs on social media sites, mentioning them on online communities and forums whenever appropriate, and submitting your website pages on bookmarking sites and online directories.
By distributing your content in different channels, you are widening the reach of your website and putting your content in front of your target audience.
4. Blast it to your network of friends and colleagues via email.
Another way of increasing traffic to your website and getting people to view your content is by sharing it to your friends and colleagues. A quick and easy way to do this is through an email blast. You can send out an email manually or use an automated email tool for scheduled send out, especially if you are creating and publishing content on a regular basis.
5. Consider paid advertising.
A sure way of acquiring significant traffic to your website is by engaging in paid online advertising. Google and Facebook are some of the top ad platforms that you can take advantage of to promote your website. Simply register for an account, create ads, set your marketing budget, and launch your campaign. Paid ads may be a bit expensive, but the result is quick and significant.
Increasing traffic to a newly created website or a platform in niche industry can be challenging. But with the right plan and strategy, it is not impossible. If you need help with your marketing campaigns, contact One Click and let our experts help you achieve your marketing goals.