Search engine optimization has become a necessity for websites that need to increase online exposure and attract more visitors that eventually convert to leads and sales. It is a powerful tool that, when done right, can perform wonders to your website and business.
If you have been doing SEO for quite some time now, but haven’t seen any amazing results yet, it could mean that there are some things you need to improve on. In this blog, we will share 3 SEO secrets that you should take advantage of in order to appreciate the magical effect of SEO on your website.
SEO Secret # 1: Target the right keywords.
Choosing the right keyword is the first and most important step in search engine optimization. By properly identifying your website’s keywords or key phrases, you can easily be guided as to how you will optimize your site.
However, there are several factors you need to keep in mind when choosing target keywords. Your competitors are exponentially increasing by the week, and therefore, using a generic search term as a target keyword may not work well for you. Therefore, you need to spend time to perform keyword research. What words are your customers use in searching online? What are your competitors targeting? What keywords would guarantee you a top spot on the first page of Google?
These are just some of the questions you need to find answers to when doing your research. Tools like Google AdWords Keyword Planner, Ahrefs, and Moz can help you identify the right keywords. In the end, you wan to target keywords that are highly searched by web users and have low competition.
SEO Secret # 2: Provide value and information.
Search engines favor content that are valuable and insightful. This means, your blogs, articles, or web pages should not only be centered around your target keywords. More importantly, they have to connect to your audience, discuss a problem, tell a story, and provide solutions or answers.
Write fresh, unique content regularly, and write them primarily for humans and not search engine bots. Every page should be targeting a unique keyword. This way, your website can rank on various search terms and attract more visitors.
SEO Secret # 3: Don’t ignore the technical issues.
Aside from focusing on your website’s keywords and content, you should also take time to evaluate some technical factors that affect the ranking of your website. Some of these are website speed, internal linking structure, XML sitemap, robots.txt file, theme and layout, images, and videos.
Ideally, search engines favor websites that are fast loading, lightweight, have smooth navigation from one page to another, secure and accessible, mobile friendly, have social signals, and promote excellent user experience.
By following these tips and secrets, you can immediately see results of your website’s SEO through improved search engine rankings and increased analytics numbers.